AI Insights · Timothy · April 2025
Top Free-to-Play Games on iOS in Australia: Q1 2025 Overview
Explore the performance of Australia's top free-to-play iOS games in Q1 2025, with insights into downloads, revenue, and active users.
In the first quarter of 2025, the top free-to-play games on iOS in Australia showcased varied performance trends. Here's a look at the weekly downloads, revenue, and active users for these popular titles.
Block Blast！ from Hungry Studio saw a decline in weekly downloads, starting at approximately 98K and ending the quarter at around 21K. Active users fluctuated throughout the period, peaking at about 644K in early January before stabilizing around 571K by the end of March.
Perfect Tidy, developed by ABI GLOBAL LTD., experienced consistent weekly revenue, beginning at $1.5K and slightly decreasing to $574 by the end of the quarter. Downloads and active users both saw a downward trend, with downloads decreasing from 23K to approximately 8.7K, and active users dropping from 67K to 14K.
Township by Playrix maintained a strong revenue stream, averaging around $170K weekly. Downloads showed a gradual decline from 31K to 13K. Active users remained relatively stable, hovering around the 130K mark.
Roblox from Roblox Corporation showed significant revenue at the beginning of the quarter with over $550K, which tapered off to around $22K by late March. Downloads decreased steadily from 21K to 13K, while active users saw fluctuations, starting near 978K and ending at 708K.
Color Block Jam from Rollic Games saw a remarkable increase in revenue, starting at $236 and climbing to over $72K by the end of March. Downloads followed a similar upward trajectory, beginning at 942 and reaching 18K. Active users also saw growth, peaking at 54K mid-March.
These insights, sourced from Sensor Tower, highlight the dynamic nature of the mobile gaming market in Australia. For more detailed analytics and trends, visit Sensor Tower's platform.
